Content creation, particularly in the realm of business and wealth-building, is highly over-rated as a method for actually building wealth. The perceived 'necessity' to create content is largely over stated. In a world of tate, hermozi, and becker, it feels like every mf who wants to be an _entrepreneur_ feels like they need to start "running up the content". The prominence of successful _contentprenuers_ gives the impression that content creation, or building a personal brand is necessary for success. I would argue that the exact opposite is true. Over-indexing on the importance of creating content can be detrimental to your chances of building something that creates value, unless of course your goal is to be a content creator. Hormozi and Becker both followed the same path - Become successful in business **first** then pivot to content while leveraging their massive business success for credibility. It just doesnt work as well the other way around. But its incredibly popular for people to try it this way for some reason. The number of gurus who want to trick you into giving them your money for "teaching" you how to make money by tricking other people into giving you their money for teaching them how to... ```while(true)``` is mind-boggling. The reality is that you have probably never heard of most of the self made multimillionares. for every hormozi there are 10 mfs who a) are equally or more wealthy and b) have never made a tiktok, wrote a book, or hosted a podcast. I want to make it clear that i am not trying to say that making content is a bad idea. It certainly can make you a fuckload of money. The point I want to make is that you should be wary of the mimetic tendency to try to make money by "copying" the most prominent business content creators because most wealth is not made in the same way that they are making theirs. Real G's move in silence like lasagna.