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| Property | Value |
| -------------------- | ------------------------------ |
| Link | https://convertkit.com/ |
| Rating | 0.67 |
| Description | \- |
| [[Company\|Company]] | [[Company\|Company]] |
| Categories | [[SaaS\|SaaS]], [[Open\|Open]] |
| Author | \- |
| Founders | [[Nathan Barry\|Nathan Barry]] |
| Created | \- |
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https://www.indiehackers.com/interview/convertkit-2fcb58f1fa
https://convertkit.baremetrics.com/stats/mrr
https://nathanbarry.com/15-lessons-15-million/
https://nathanbarry.com/creator-flywheels/
>Once we hit about $20,000 MRR (through direct sales and word-of-mouth) we added an affiliate program. That worked exceptionally well because bloggers — our target market — are used to using affiliate programs to generate revenue. Also, if a small business owner loves your product they might tell 2-3 friends. But if a blogger loves your product, they'll tell 20,000 readers! So we had a very natural distribution path built in.
>We decided to pay a 30% recurring commission each month,
>Later on we started doing webinars with our affiliate partners as a way to help them drive more sales. This not only grew our email list significantly (up to 50,000 subscribers in a year), but also drove a ton of new revenue. Today we pay out just over 10% of our revenue each month to our affiliates.
>(we still offer those concierge migrations for free).
>As for pricing, all of our plans scale on one thing: subscriber count. That means that someone paying us $29/month on our 1,000 subscriber plan (our smallest) gets all the same features as someone paying us $599/month for 100,000 subscribers. That simplicity makes the pitch for [ConvertKit](http://mbsy.co/glPSt) even easier.
>I can't effectively run multiple businesses at the same time, and I don't think many other people can either. Now I laugh when someone brags about running 4 businesses. Just focus on one.
Sales team focusing on large accounts
ARPU: 61.84
LTV: 1723
MRR Splits:
0-5K ~2 years
5k-10k 3 months
10k-50k 5 months
50k-100k 1 month
100k-250k 5 months
250-500k 7 months
500k-1M 2 years 3 months
*5k-500k in under 2 years*
The above is the transcript of a podcast please provide me with a summary that answers the following questions.
What type of company is this about? what do product or service do they provide and who are their customers?
what is their average monthly revenue per customer
give a breakdown as to how long it took them to grow the compoany to various milestones.
provide a breakdown of the most successfull growth tactics the company used to reach those milestones
https://nathanbarry.com/saas-info/